In this crazy age of technology and robots, independent musicians are quickly learning what it takes to become multi-tasking media guru's.

Seth Smith, guitarist/singer of Dog Day, knows that picking up an instrument is only one of the steps in expressing yourself musically, and has shown this by directing his bands new music video for "Rome". I got a chance to chat to Seth about this fusion of music and video making.

What gave you the inspiration to make the video on your own?

 I've been really digging what Encyclopedia Pictura and Patrick Daughters are
 doing. In my opinion, music videos on TV haven't really been any good
 for 15 years or so. I kinda lost a interest in them for quite a while there.

 I think nowadays, people are back to doing some pretty cool stuff, now that
 you can do whatever you want on the internet. So that's been pretty
 inspiring. It's nice to see some weirder things going down. cheap
 cameras are getting better, editing is getting easier, and you no longer have to
 be rich to do a good looking, 3 minute video for your band. We've never had a
 budget and typically we aren't applicable for big video grants. So other
 than friends volunteering to do stuff for us, this has always been our
 option.

 2. Where did the concept for the video come from?

 There wasn't much of a concept. There were just a bunch of scenes I wanted
 to do. That, and a serpent man visited me each night in the dream world,
 commanding me to make this film. I was doing a lot of papercraft sculptures
 at the time with YORODEO and wanted to try building a little town that way.

3. Do you feel that you want to continue directing dog day's music videos?

Yah. I really do enjoy it, and it's a nice way to mix things up. When I get
bored of recording and touring again, I'll turn back shooting flicks.