Coming up with new ways of promotion can be tiring,
but for
Young Rival (formerly The Ride Theory) it seems to be a mere game of fishing.
The Hamilton,
Ontario band released their first
EP this September entitled
Young Rival. Headed out on a cross-country tour to promote their EP the band created a new way of making promotion fun by hosting a website where people can play a video-game called
Guitar Fishing. Simple and fun, the idea is to shoot fish with walloping guitar zaps while
avoiding dirty old boots.
And for inspiration look to the dreams of Drew, brother
of bass player
John Smith. One night Drew had a dream about "floating down a
river on a lily pad while shredding on a guitar that doubles as a fishing rod".
So I guess, dreams do come true.
Check out their song
"Poisonous
Moves" and their tour dates after the jump.
Tour dates
October 1 Sudbury, Ontario The Townehouse,
October 4 Canmore, Alberta, Canmore Hotel
October 5 Banff, Alberta, Rose and Crown Banff
October 9 Kelowna,
British Columia, Doc Willoughby's
October 10 Victoria, British
Columbia, Logan's
October 11 Vancouver,
British Columbia, Pat's Pub
October 15 Edmonton, Alberta, Black Dog
October 16 Calgary, Alberta, The Gateway
October 17 Saskatoon, Saskatchewan, Amigo's
October 19 Winnipeg, Manitoba, Lo Pub
October 20 Thunder Bay, Ontario,
The Apollo
October 23 Ottawa, Ontario, Zaphod's
October 25 Halifax, Nova Scotia, Coconut
Grove - Halifax
October 26 Fredericton, New Brunswick,
The Capital
October 28 Moncton, New
Brunswick, The Paramount
October 29 Sackville, New Brunswick, Venue
TBC
October 30 Quebec City, Quebec, Le Cercle
October 31 Montreal, Quebec Friendship
Cove
November 1 Kingston, Ontario, Grad Club
November 6 Guelph, Ontario Jimmy Jazz
