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Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

Posted by Jennifer Van Evra on Oct 01, 2007
Imagine walking into a record store, picking up the brand new release by your favourite band, walking up to the counter to pay, and having the clerk say, "Well how much would you like to pay?"

In effect, that's what Radiohead is doing with Rainbows, their new album that's being released on their website October 10. When fans, who have been anticipating a new record for more than four years, go to pay, they'll encounter a message that says, "It's up to you."

The band hasn't released an album since 2003's Hail To The Thief, which was put out by EMI. Their contract with the label has since expired, so they're putting Rainbows out on their own.

They're also releasing a special box set, due out in December, that includes a Rainbows CD, two vinyl records, another CD with extra songs, and artwork that includes photos and lyrics. The cost for that set is £40, which is roughly $80 Canadian.

But Radiohead isn't the only band that's feeling generous. The Charlatans also plan to release their next album for free, as a download through English radio station XFM, and on the band's website. It won't be out until next year, but the first single, "You Cross My Path," will be available to download on Xfm.co.uk starting on October 22.

So what do you think about bands giving away their music for free? And more importantly, if it were up to you, how much would you pay for a new album by one of your favourite bands?

While you're pondering your response, NME has posted live performances of the new Radiohead tracks.

Photo: FHB

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  1. Colin Medley
    01

    Wicked...

    I can't decide which version of In Rainbows I'm going to buy. I don't really want to pay 80 bucks for a CD and Vinyl version of the album, but I do want the bonus material. They are actually releasing just the CD next year, but probably not with any bonus tracks. But it's good to have options.
  2. Matt Nefstead
    02

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    I think it's great when bands give away their music for free. I suppose it helps them generate interest in their live shows so they can make the money back, and as a listener it means an opportunity for me to be exposed to new music I wouldn't otherwise hear.

    How much would I pay for a new album by one of my favourite bands? I'm happy to pay up to $20, and will reluctantly cough up a bit more if it's really good. That said, I'm grateful that I can get most albums for $15 or less when I order direct from the label or artist. Also, I don't just buy albums by my favourite bands, and there are lots that I'd like to listen to but don't want to pay a premium for.
  3. Jennifer Van Evra
    03

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    That's an interesting point. I wonder how many people will buy this album that wouldn't if they had to pay full price...
  4. Thejourneystartshere
    04

    Art over money

    These guys are my heroes, have been for a long time. They actually stand for what the industry should stand for.

    Making art over making money.

    Some people are skeptical about them doing this but I think the sheer brilliance is that people love the gesture so much, that they're going to pay for downloads. Radiohead knows their fanbase, knows the loyalty and shows its appreciation to all their fans by pulling this fantastic stunt.

    Just like the last concert I went to, Thom stopped in the middle of a song because he noticed one of his fans was messed up/tripping out. He made sure the guy was getting help from paramedics.

    That was when I knew that this band was/is the real thing.
  5. John Paolozzi
    05

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    I think this could be an interesting test case. What if it proves that more people are interested in stealing... I mean "sharing" their music?

    What happens then?
  6. Woofer
    06

    It's not that new

    In fact Issa (née Jane Siberry) has been doing that for awhile at her website (www.sheeba.ca).

    You can pay what you want, pay later or mark it as a gift for most of her albums and singles.

    I personally think it is the way of the future. Artists realize they make more money from touring and selling instant-press CDs of live shows than they ever get from the major labels.

    It seems all a major label is good for now is to give a new band a good dose of money and access to equipment to make a first album.

    However with places like CBC Radio 3, artists will soon be able to skip even that step, and use the net for all marketing/promotion/exposure.
  7. Lauren Burrows
    07

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    Yes, and evidently Issa is averaging *more* than the suggested retail price of $0.99 / song.
  8. jamesk
    08

    jets overhead

    jets overhead have been doing the "pay what you want" for some time now since their latest release over on www.jetsoverhead.com . all in all, i think it's a great move, especially when you've got the freedom (from a label) to do so.
  9. Mark MacArthur
    09

    Fatal Flaw

    I think there is a fatal flaw in the theory bands should give away their music to generate interest in a live show. Most musicians don't make any money from a live show until they reach a certain level - even then, much of it is whittled away when paying the promoter, roadies, insurance, sound technicians, and anyone else involved.

    Touring was once a loss maker that you used to promote your album. I can't see how the model has changed to all of a sudden make it more profitable.

    Unless, of course you sign on the dotted line for corporate sponsorship. But didn't Neil Young once say "this note's for you"?
  10. John Paolozzi
    10

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    "I think there is a fatal flaw in the theory bands should give away their music to generate interest in a live show. "

    Yeah... I have to agree. This means they have no choice but to be on the road all the time if they want to make a living, and hardly allows them to live an even remotely normal or desirable life.
  11. Rob Dub
    11

    Re: Will Radiohead Get A Pot Of Gold At The End Of The Rainbow?

    I'm glad someone mentioned Jane Sibery. Besides letting her purchasers decide how much they want to pay for her music she also has a patron set up where people can donate to help her pay for studio time to record her new work. Once you help out as a patron you get an early signed release of the cd you helped support.
    I'd love to hear what Buck 65 thinks of this whole thing after what he discussed on his blog and the podcast with grant.
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